The Making of an Icon

Handcrafting an Akubra

Every Akubra hat is the result of a meticulous, time-honoured craft. Made in Australia for 150 years using a 162-step hat making process, each hat is shaped through generations of expertise and traditional techniques. | From the early stages of forming and blocking the fur felt through to trimming and finishing, every step contributes to the durability, character and iconic style that Akubra hats are known for.

A black fur-felt Akubra hat with a plaited leather band

There’s 162 steps in making a hat
and about 66 pairs of hands involved

Crafting Stage III

bringing colours to life

The hat is then dyed and proofed before being softened with heat and moisture, allowing it to become pliable enough for shaping.

It’s this balance of water, heat and craftsmanship that gives an Akubra its remarkable strength and ability to last for generations.

from bush to beach

Akubra offers a diverse range from hats perfect for sunny days to rugged bush hats designed for outdoor adventures, each crafted with the finest materials and attention to detail.

working

Akubra’s Working Collection is built for those who put in the hard yards. Designed to handle long days in the sun, tough conditions, and the realities of a hard-earned living, these hats don’t just look the part—they’re made to last.

With serious sun protection, water resistance, and all-day comfort, they’re the trusted companion for stockmen, station hands, farmers, and anyone who knows the value of a job well done.

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western

Make a bold statement with Akubra’s collection of Western hats. These styles command attention with their tall crowns and wide brims that demand, iconic to the cowboy style. Proudly made in Australia with over a century of history and craftsmanship.

Every Akubra is handled by 60 pairs of hands and undertakes 162 steps in the process, made right here in Kempsey, Australia with 149 years of heritage and tradition.

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adventure

The original adventurers of Australia—drovers, bushmen, and explorers—relied on their Akubras as they charted the unknown. These hats became a signature piece of the Australian uniform, perched on the heads of those who forged new paths and endured the elements.

The wide brim provided much-needed shade on long journeys across sunburnt plains, while the sweatband ensured comfort through sweltering days. Every crease and stain told a story of the wearer’s journey—a badge of honour earned through hard work and resilience.

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Crafting Stage IV

Once formed, each hat undergoes a meticulous sanding and polishing process.

Crafting Stage V

As the hat spins through specialised machinery, skilled hands smooth the felt’s surface, removing loose fibres and refining its texture.

Crafting Stage VI

Multiple finishing stages create the soft, premium feel and rich finish synonymous with an Akubra. Every imperfection is carefully checked before moving to the next stage.

Crafting Stage VIII

the finishing touch

The final stage brings each hat to life. Leather sweatbands are carefully sewn into place, hat bands and trims are added, and each brim receives its finishing touches. Every hat is inspected by hand before receiving its final lining or stamp of authenticity.